I was fortunate enough to take a sneak peak at the Spring Summer 2009 line and I must say it's going to be a hit! For retailers like American Apparel the African print is a trendy means and bastardization of a culture. For Gold Coast Trading Co. these prints have an attached meaning. Founder and creator Emeka Alams fails to have a middle man in his line. He does not Google image search textiles, nor does he go to LA to purchase fabrics. Rather his design process is an organic one and consists of travel stories of his motherland. Stay tuned for launch parties, fun blogs, and great threads brought to you by G.C.T.C.
Shameless plug of my boyfriend reppin G.C.T.C. at New Jack City Fashion Show.