The Greatest: A to Z: Spring I 2011 Look Book

Friday, January 7, 2011

A to Z: Spring I 2011 Look Book

Finally wrapped up the Spring 1 2011 Look Book for A to Z. The actual photo shoot was the easy part, but the pre-production and post-production was the most time consuming. Pretty pleased with the turnout and excited to get better at these things in the next year. Below are some of my favorites out of 30 or so looks.

Photographer: Adrian Ragasa
Videographer: Phil Reed of Treats Club
Producer/ Art Director/ Stylist: Osiris Navarro
Model: Cassidy Stone
Client: A to Z

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STYLING:
With years of visual merchandising and retail under my belt, wardrobe/ prop styling became natural for me from the jump. I put together cohesive looks for editorial shoots, commercial/ advertising, agency tests, look books, and fashion shows. I also offer services for one on one image consultation for special occasions and events.

PRODUCTION:
As a wardrobe stylist I've fallen into the role as a producer for a number of photo shoots. I pull talent such as models, photographers, videographers, hair & makeup, and designers. My diverse background and people skills can produce teams and make magic happen. I also produce fashion events, look books, and press/ sponsorship kits for designers and retailers.

CREATIVE DIRECTION:
Whether you need to develop a theme or a storyboard for a photo shoot, fashion show, or for your clothing line I can help. My personal philosophy is this...aesthetic is everything. I have a performance arts/ graphic design background which has allowed me to tackle the details such as developing brand identity, overseeing a photo shoot, editing, and tightening up the loose ends for the overall product.