The Greatest: Fashion: Future vs. Flashback, Maybe Both?

Wednesday, October 21, 2009

Fashion: Future vs. Flashback, Maybe Both?

For me fashion is not only the future, but a rendition of the past. You see it all the time, every season, and it is a cycle that is inevitable in fashion. Like when the 1980's did the 1920's. Or when the 1990's did the 1960's. Now we're in an era where the 1940's are back in full effect. Could it be a statement of the current economic downfall?

In the October 2009 issue of Seattle Metropolitan Laura Cassidy (fashion editor) and photographer Alex Martinez beautifully portray the 1940's in a futuristic but classic fashion editorial of a chic damsel in her daily ins and outs. Check out a couple of the photos below from the editorial, and for the rest of the story and photos click here

Photos via Seattle Met online.

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STYLING:
With years of visual merchandising and retail under my belt, wardrobe/ prop styling became natural for me from the jump. I put together cohesive looks for editorial shoots, commercial/ advertising, agency tests, look books, and fashion shows. I also offer services for one on one image consultation for special occasions and events.

PRODUCTION:
As a wardrobe stylist I've fallen into the role as a producer for a number of photo shoots. I pull talent such as models, photographers, videographers, hair & makeup, and designers. My diverse background and people skills can produce teams and make magic happen. I also produce fashion events, look books, and press/ sponsorship kits for designers and retailers.

CREATIVE DIRECTION:
Whether you need to develop a theme or a storyboard for a photo shoot, fashion show, or for your clothing line I can help. My personal philosophy is this...aesthetic is everything. I have a performance arts/ graphic design background which has allowed me to tackle the details such as developing brand identity, overseeing a photo shoot, editing, and tightening up the loose ends for the overall product.